The Best American Non-Required Reading #poweroftheword
Sep 8, 2012
Rather than a stunt, maybe go for effective. Use dceirt mail.You have an advantage here in that people respond to “food offers” more than any other kind of dceirt mail.Most managers mistakingly believe that they lose money whenever they give discounts ..bzzzzt! wrong. By getting people to respond to your insane dceirt mail offer, you will increase your revenue by creating sales from those customers in a time frame that would not have happened naturally.In other words, you are getting that guy who, on his own accord comes in say, once a month, or you might see him every two months for like three days that week, to come through your doors twice a month. You are increasing the frequency of purchases.If you send out a worthwhile offer, they will respond .over and over and over.If you have a lame offer .ya..they won’t budge.ask your customers what it would take get some feedback .then create a nice professional looking piece or two .send them out .get feedback .tweek the thing, till it produces results consistently.This is how smart companies use dceirt mail. .you know the ones who use it year after year .thwy do it because they’ve learned how to make it work for them.
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